Google and the Art of Motorcycle Maintenance
Google and the Art of Motorcycle Maintenance
Wholesaleeshop.com.au
Google regularly changes its algorithm and it’s a smart move because all the companies that were trying to game Google — and were succeeding in taking advantage of the some 200 rules that make up the algorithm — get shaken out of the results.
It’s a quick way of finding the most egregious gamers of the system.
And Google’s recent release of its “Panda” algorithm update was designed to find quality sites and raise them in the search rankings.
But Panda is causing a lot of pandaemonium for all types of businesses, those that played by Google’s “white hat” SEO rules, and those that didn’t.
The Panda update was supposed to punish sites with low quality content, such as content farms churning out millions of articles or videos of mostly mediocre quality. And to some degree, Panda did what it promised and demoted some of the more visible content farms like Demand Media.
Sistrix, which sells software that monitors keywords and traffic, published a chart showing Demand Media’s ehow.com as the biggest loser.
Yesterday, Demand Media acknowledged there was a negative effect from Panda but that the drop in traffic was “overstated” and that its financial forecast remained unchanged. However, some investors were discouraged, which led to a drop of around 13 percent in its stock price.
For large companies such as Demand Media, it is easier for them to deal with algorithmic changes because once they figure out the new rules of the game, they can scale that across a massive amount of content.
However, smaller businesses, especially those that thought they were playing by the official rules that Google sets and still got punished in the rankings — are less well equipped to deal with the loss of a good ranking. It’s another example of how the Internet favors scale in online business.
Andreas Ramos, author of Search Engine Marketing, and an executive at search engine marketing firm Acxiom, told SVW: “We haven’t really noticed anything one way or the other for our clients. Most of these updates are like that. They don’t really affect the large corporate sites, which have top presence anyway, since Google is biased towards large brands. It’s the small sites that get knocked around. Google has been down ranking the legitimate small shops because they feel that consumers prefer big brands (well, actually, consumers do prefer the big brands). They end up on page 2 and nobody goes to p. 2, so their revenues collapse.”
Rich Skrenta, CEO of Blekko, a human curated search service told SVW: “It seems like ehow.com has fallen a bit but is still on page one. For the most part, the Panda updates have shuffled the sites in 1-10, but the same players are all there. The net effect for users is minimal. One content farm has been replaced with another. It’s a game of whack-a-mole.”
While industry observers are skeptical about the changes, Google is making a bid deal about how “quality” is important to web site ranking. Amit Singhal, Google Fellow, recently wrote about the change in a blog post:http://www.wholesaleeshop.com.au/laptop-battery/dell-vostro-1000.htm
Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively.
So the answer is simple: raise the quality of your content and regain your prized listing in Google’s search rankings.http://www.wholesaleeshop.com.au/laptop-battery/
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